It's been 13 years since the first Harry Potter book came out in America, and ten years since the first Potter film debuted. Since Potter books and films were enormous money makers almost right from the start, you have to wonder why Warners was so slow to license toys from the stories. Oh, there were notebooks and scarves and wands, but little else for years. What happened? Why did Warners drag its feet for so long when there were hundreds of millions of dollars to be made?
The toy I wanted to buy was a tree...just a nicely designed evil tree with flexible arms. The one above is from an illustration in a Lord of the Rings calendar.
Potter toys were so slow coming out that fans took to making their own Potter toys...like the toy of this triple-decker "Knight Bus" that Harry rode after the Muggles kicked him out. Eventually Lego put out a bus toy, but it was a case of too little too late. Also, the Lego toys cost too much.
Set designs in the films (above) suggested lots of interesting toy possibilities, but Warners wasn't interested. You get the feeling that no one in the Warners hierarchy really liked toys.
Too bad Weasley used an ordinary car to rescue Harry from the Muggles. Using a neat old car (above) would have opened up a nice toy possibility. Come to think of it though, you could still sell toys like this in a Potter store.
I'd like to see what posters (above) are available in the Potter theme park...the park that opened up for the first time in the Summer of this year, 10 years after the first movie. By the time it opened the last book in the series had come out.
Talking about posters, I'd like to have seen posters which speculated on what other wizard schools around the world (above) might have looked like.
You used to be able to buy terrific maps (above) of the British Isles. Potter fans would love to get hold of maps like that. Can you get those in the Park?
It would be nice to have a building block set (above) that you could actually make Hogwarts-type stuff with, and that wouldn't cost an arm and a leg.
Maybe the ghosts that roam through the school (above) need their own action figures.
I love steam punk watches. The Park could clean up by selling inexpensive ones with great design and with secret compartments.
You could sell plastic mad scientist equipment in a Potter store. Get somebody good to design them. The mad scientist gear you see in Halloween stores is terrible.
How about funny Muggle masks?
I like the idea of doing up a corner of a kids room like Voldemort's cave in the "Prince" story. Cardboard or painted styrofoam kits could do the trick.
Computer and keyboard skins?
It;s fun to imagine what Potter bookshelves (above)might look like.
Toy Hogwarts Express trains will need trestle kits.
The right window shades could add moody, Potteresque color to a bedroom.
I have a ton more pictures which cover a lot more territory than I was able to touch on here. Maybe sometime in the future I'll do a follow up post.
One of the things I like about the Potter stories is that they attract bright and imaginative kids, and making toys and media for a quality audience like that is an interesting challenge. The Potter books touch on architecture, magic, English history and tradition, engineering, mythology and monsters. The toy possibilities are endless!
BTW, the Mayan wall above is there because it reminds me of the moving bricks in the first two Potter films. There must be some way to get a decent toy out of those bricks!
Also BTW, an anonymous commenter who seems to be in the know about selling toys had this to say about my criticism of Warners:
- "It wasn't Warner Brothers---they wanted to license and tried like crazy. There were more toys licensed for the very first film than people might remember, but they didn't sell.
- it was the distributors and stores. They were spooked by the new Star Wars films debacle. Although Lucas got paid up front, a majority of the toys were unsold, and the distributors had to eat the cost. Lots of cost.
- The window for selling these toys/shelf space is also very, VERY short.
- I don't agree with all the short term thinking a company like WalMart (the largest distributor in the word) has, but it's their business.
- Movie toys mostly just don't sell very well. The lead time is long, and films are no sure but. Remember The Simpsons? When it first came out...no toys. Same with Toy Story. Few toys (until later)
- While specialty toy makers make wonderful stuff, they're often expensive, and have a very limited market."