It occurred to me while writing the boardgame post that I never really liked to play boardgames, even as a kid. What I really liked about them, and the reason why I rifled through them so often, was the promise implicit in the packaging. The promise was that I was in for wild, unspeakable adventure and excitement. I think my whole life was influenced by these promises.
The same promises were made by film trailers and posters for circus and magic shows. "You have to SEE it to believe it! It's the WEIRDEST thing your eyes have ever beheld!" Gee, I love that kind of rhetoric! It addresses itself to the fear that we all have that we'll lead lives of quiet desperation, passing through life without ever tasting real adventure. Ad-makers and promoters know all about this fear. I see them as philosophers who prompt us to change the world to make it more exciting. We should aim to eliminate quiet desperation just like we eliminated smallpox.
How should animation be promoted? Just like the posters promote the projects above! We should use every trick of rhetorical and visual hypebole to promise mystery, excitement, humor and adventure. When that's done, we should break our backs to deliver on the promise! I like the formula that's implicit in the Clampett cartoons: begin the cartoon in such a way as to promise a lot...then deliver even more!