Compare the Herrmann poster to minimalist modern ones like the one above. The new ones convey no philosophy, no vision, no craftsmanship, no idealism, no challenge to one's beliefs, no forbidden fruit, no sense of urgency or crisis or adventure.
Magic shows were tremendously popular in the days before TV. They influenced and were influenced by 19th Century Romanticism and my guess is that they influenced the invention of the detective story, horror novels and horror films, sci-fi, politics, psychology, and the observance of Halloween.
Magic shows helped to inject Rousseau and occultism into mainstream consciousness. I don't mean that large numbers of people were won over to the occult, just that audiences learned to entertain the possibility of another parallel set of rules in the universe...well, at least for the duration of the show.
Whenever I see a magic show I try to be a skeptic and a believer at the same time.
I love this image (above) of the electrically powerful hands.
Kellar (above) was said to have had a killer delivery.
Thinking about that reminds me of Ian Keith's unique performance in "Nightmare Alley." Anyone interested in magic should see this film because Keith's performance underlines an important truth, namely that magic is as much about performance as tricks.
Poor Keith. He had it in him to act at a high level (above), yet he was constantly given scripts that were beneath him.