FIVE TV COMMERCIALS

Wow! I LOVE this Nespresso commercial! This version seems a bit abrupt though. Maybe it's cut down.

I'm a big believer in using Magic Realism in commercials, like they did here. Short subjects should be the realm of impressions and fantasy, not of thought-out, logical premises.


Here's 'Another terrific commercial in a similar vein. It could use a little trimming.



Boy, there's a number of good, high-end, Italian theatrical commercials out there now. What do you think of this one?



On a different note, here's (above) my favorite TV pizza commercial. It's for Little Caesar's "Combo Mambo" pizza. It's funny, the pacing and staging are wonderful, and the melody is catchy in the extreme.

Okay, it starts slow, the film is washed out, and you have to see it several times in order to remember what company it's promoting. Maybe that's why it airs so much...with only one viewing you'd never associate it with Little Caesar's. Even so.......

Last, and very definitely least, is this ad (above) for Brand.com which floods companies like Amazon with phony endorsements to counteract bad reviews. I can't believe that TV stations accept ads like this. It portrays ordinary people who write negative reviews as pigs and "internet trolls."

I couldn't get the ad to play here, but you can watch it on the Brand.com site: http://www.ispot.tv/ad/7fCg/brand-com-reputation