Sunday, July 18, 2010

WHAT KIND OF ADS SUCCEED ON THE NET?



The answer is: Almost none. Almost no ads succeed big on the internet. The truth is, it's a lousy place to advertise. It's kinda sad because advertisers are throwing dollars at the net these days, and they're not going to get most of them back.


Okay: iTunes, ebay, Amazon, porn, airline and hotel booking agents, gambling and dating services are making out like bandits on the net....but, really, who else is? Try to sell detergent or coffee on the net. You can't.

Try asking your friends this question, and see what answers you get: "Can you name an ad for a product you discovered on the net, (but not on Amazon or eBay) that gave you an intense desire to own it?" I bet you'll draw a blank.  Nobody takes internet ads seriously. It's odd because we can all name print and TV ads that had that made us salivate. I'd kill to have TV products like AirHog or a Fushigiball or a bladeless fan. I'll bet my daughter is mulling over Boody Pop right now.



Maybe the net's a bad place to advertise because it's a bad place to tell stories.  Print and TV excel at stories, and the net doesn't.  That's important to know because fiction, or documentary that's structured like fiction, is what drives sales on TV.  You buy Donald Duck Orange Juice because you've grown to like and trust Donald Duck on TV, and you secretly believe that Donald will somehow know you've bought his juice.

 In my opinion advertisers made a big mistake in not supporting print and broadcast media, even when their audiences declined.  The net's not a great place to discover a new product, but it's a killer place to follow up on a desire that's been planted in your head by another medium.

BTW: John K just told me how he would advertise on the net if given the chance, and the ideas were brilliant. That prompts me to amend what I said here to something like,  SO FAR advertising hasn't worked well on the net.

Friday, July 16, 2010

BETTE DAVIS ACTING TECHNIQUES

I'm a huge Bette Davis fan, and so are lots of people in the animation industry.  In view of that, it's hard to imagine why her style of acting, or anything remotely similar to it,  never gets into gig studio feature animation. Our industry churns out cartloads of perky, predictable, feminist Cal Arts heroines that nobody cares about. You'd think that in all that clutter somebody would find room for a heroine based on a different model.  Someone more like...well, like Bette. 

I thought it might be fun to examine what that style consists of.  It's a big subject, and we won't be able to cover it all in one post, but we can make a start.



















Come to think of it, maybe modern actresses would have a hard time doing what Bette did, because her acting style was built around around carefully articulated speech, and not many film actors study that any more.  Bette gives almost every new syllable a different facial expression.

I also love the technique (above) called "leading with your eyes," a trick used so often by Davis that it ought to be named after her.  

















Boy, she really fishes (above) for those those consonants.  She inflates her chest and cranks her head up in order to snatch them from the air.














Davis has great cheeks (above) , that look sunny when she smiles.  Sometimes she plays against type and combines happy cheeks with seedy eyes. 















Sometimes she says a whole word or two with her eyes closed.  Dark eyelashes and high, clearly defined eyelashes  on a smooth face help the effect.


















Sometimes Bette scans the person she's talking to (above) with her eyes. She carefully studies the wrinkles and buttons on the other person's shirt while they talk. This is a classic scene stealer's trick.




















Talking about scene stealing, here's (above) Davis stealing a scene from Mariam Hopkins.  Hopkins does a lot a lot of broad crying here, and no doubt believed she was the center of attention when the scene was shot,  but the scene really belongs to Bette.  She employs an attention-getting stare that vaudevillians called "the fish."

Once Davis stole a scene from another actress by unbuttoning her blouse in the shadows behind the woman. Davis played hardball, no doubt about it. Let me make it clear that I'm not criticizing her for this. She honed scene stealing into an effective style, and backed it up with virtuoso acting. I wouldn't have wanted her to change a thing.

















Davis (above)must have spent a lot of time infront of a mirror, getting the character right.




She could make faces that were unique and unforgettable, like the one above.  Talk about a picture being worth a thousand words....


Ditto.

Tuesday, July 13, 2010

I REVIEW THE iPAD


A couple of days ago I visited Steve Worth and he let me play with his new, fully-loaded iPad. To say I was impressed would be an understatement.  More than ever I'm convinced that this device is a true game changer, and not just an expensive toy.  Buy one and you may never use your laptop again.

To begin with, this thing is FUN to use. Navigating with it is like working a video game controller. You use your thumbs a lot, and you end up moving the machine all over the place, at least I did.  I'll come back to this in a minute.















The negatives? Let's see.....it was a little heavier than expected, but you get used to that.  A number of important places to tap weren't marked, but you get used to that, too. The scrolling overshot a bit. I forgot to test it on a Flash film,  but I watched part of Clampett's "Tortoise Wins by a Hare," and it was gorgeous. I couldn't find a still frame mode, but the paused frames were rock steady. The resolution was superb, far superior to the one on the laptop that was in the room.

















The fun aspect of the device is difficult to exaggerate.  Using it is an intense experience. You get a lot accomplished in a short amount of time, and have a ton of fun doing it. You have so much fun that it's a bit exhausting, and after a while you're ready to put it down and do things in the real world. Isn't that wonderful!? If you have a computer addiction, this might be the cure.




I wonder what changes this new medium will bring? Every new medium favors a new type of content. What will look horrible on iPad that currently looks good on desktops? My own  blog for one thing. I hate to admit it, but this blog sucks on the new machine. It looks fine on my widescreen desktop where there's plenty of room for sidebars, but it gets clobbered on the pad. Good Grief! Am I doomed to end up on the trash heap of history!?


Oh, one more thing...just a small item, nothing important.......nothing except: SKETCHBOOK PRO IS AVAILABLE AS AN APP...AND IT COSTS ONLY EIGHT FREAKING DOLLARS!!!!!!!!!!!!!!!!!!!!!!!!!! And (possibly) no need to own a cintiq....with a stylus the iPad may serve as a cintiq! Can you imagine that? GOOD LORD! STEVE JOBS IS A MIRACLE WORKER!


BTW: I have no experience with the Sketchbook Pro app, so I haven't personally seen the iPad function as a cintiq. This is how it was described by an article on the net, and I pass it on to you. Buyer beware!

Sunday, July 11, 2010

A SHORT PLAY: "THE FRAME STORE"



INT. FRAME SHOP: AT THE COUNTER. A customer (BILL) talks on his cel phone while he waits for the proprietor. 


BILL (ON HIS CEL PHONE): "I'm in a frame store! You're not going to believe what happened! I found the perfect frame for that piece. It's green and looks like laminated cow skin. The only problem was the price: $300! That's more than I paid for the artwork! Anyway, the clerk orders it for me, and I put half the money down.


No, wait! There's more! I walk across the street and, lo and behold, I find another frame store that sells the exact same frame for half the price.  I couldn't believe it! Half the price! So I ran back here to the original store to get my money back, only it occurs to me that they might not want to give it to me, so I make up a story. Yeah, a story. You're going to die when you hear it! It's brilliant! It should be on a pedestal in the Museum of Excuses. Wait a minute....here comes the guy who runs the place. I gotta go!"


He pockets the phone. 


PROPRIETOR: "Hey! You just bought a frame. Don't tell me you want another one  already!"


BILL: "Well, not exactly. See, what happened is...I got a parking ticket while I was in here. It's expensive, so...I hate to say it...I won't be able to buy the frame I was going to buy. I just can't afford it now."


PROPRIETOR: "Geez, that's too bad! It was a nice frame."


BILL: "Yeah. It's turning out to be one of those days."


PROPRIETOR: "How much was it for?

BILL: "How much was what for?"

PROPRIETOR: "The parking ticket. How much was it for?"

BILL: "Oh yeah, the ticket...it was, um, er...three hundred dollars."

PROPRIETOR: "THREE HUNDRED DOLLARS!!!??" It's not supposed to be $300 here! This is Santa Monica. Two hundred and fifty is what you get for a ticket here!"

BILL: "Oh. Well, I could be mista..."

PROPRIETOR: "Let me ask my partner. DAVE,  COME OUT HERE FOR A MINUTE!"

DAVE comes out with a big roll of plastic in his arms. He puts it down. 

DAVE: "Bubble wrap. I'm making a place for it in the back. What can I do you for?"

PROPRIETOR: "It's not for me, it's for him. This guy just got a parking ticket for 300 bucks."

DAVE: "THREE HUNDRED BUCKS!!??? It's never three hundred in Santa Monica! It's 250! Everybody knows that! Do you know what that means?"

BILL: "Wait a minute, if you're trying to imply that I'm not telling the t..."

DAVE (TO THE PROPRIETOR): "That means fifty bucks for the cop!"

PROPRIETOR: "Yep, fifty bucks! If he does 10 of those in a day, that's $500 a day."

DAVE: "$2,500 a week!"

PROPRIETOR: (on a calculator) "That's $125,000 a year! That's a felony!"

BILL: "Well, I..."

DAVE: "Man, I hate to hear stuff like this! It really eats at me, ya know? It just tears my guts out! One dirty cop ruins it for everybody! Santa Monica's a good town, and it deserves better than this. I'm gonna take this up with the city council!"

BILL: "Well, there's no use bothering the city councilmen..."

DAVE: "Whaddaya mean? I AM A CITY COUNCILMAN! Lemme see the ticket."

BILL: "The ticket?"

DAVE, PROPRIETOR (TOGETHER): "The parking ticket!"

BILL: "Well...well...er...um, the cop took it away. I just gave him a check."

PROPRIETOR: "What!!?? A check???  He took a CHECK from you???""

DAVE: "Whoa! Hold on! He's not supposed to take a check from you. He's not supposed to handle any money at all! Geeeez! This is big! The police here get federal money. That means the F.B.I.'s gonna get involved!" 

PROPRIETOR: "Congress, maybe! People are gonna get sent up for this!"

He reaches for the phone. 

BILL: "What are you doing!?" 

PROPRIETOR: "I'm gonna call the feds."

BILL (MORTIFIED):  "No, no, wait!...put the phone down...

DAVE: "This is no time to be kind, sir! This guy's gotta go down!" 

BILL: "PLEASE!!!! Just put the phone down!"

PROPRIETOR: "Huh...?"

BILL: "I um...well, I might as well just...spit it out.  I, uh.... I found a place across the street that sells the same frame for half the price. You charge $300 and they charge 150 for the same thing. I... just...wanted...to........to.... well...get-the-money-back-so-I-could-buy-it-from-them-instead.  There, I said it."

AN AWKWARD MOMENT as all three stare at the floor in silence, then....


DAVE: "I gotta put this bubble wrap away!"

DAVE EXITS.

PROPRIETOR: "Aw, that wasn't nice."

BILL: "Look, I'm really sorry. Tell you what. I'll still take the frame from you. I gave you half before, and I'll pay you the rest now. You don't have to wait til the order comes in. It's the least I can do. "


PROPRIETOR: "Alright. I'll write up a receipt......here." 


BILL: "Wait a minute! This for $400. That's a hundred dollars extra. It says here that you're giving me gold wire and platinum nails. I didn't ask for that!"


PROPRIETOR (LOOKS BILL IN THE EYE): "Sure you did."

DAVE (AFTER A BEAT, RESIGNED): "(sigh!) Sure I did."


BILL, broken, slowly folds the receipt and puts it in his wallet. Just as he does,  a nervous woman enters.


WOMAN (TO PROPRIETOR): "Um, I was in here a little while ago and ordered a frame. I hate to ask for this, but I need my down payment back. The doctor just said that my poor mother is sick. She's...um...throwing up constantly. We'll need the money for medicine."


PROPRIETOR: "Gee, that's a shame. What kind of sickness does she have?"


WOMAN: "What kind? Er...well, um...rheumatism."


PROPRIETOR: "Rheumatism!!!?? Nobody throws up over rheumatism! Who is this doctor? Who did he tell you he was? Maybe he's a not a real doctor! Geez, I hate to see people get cheated! Let me ask my partner about this. DAVE, CAN YOU COME OUT HERE FOR A MINUTE!!???"


FADE OUT.


THE END


The play is copyright 2010 by Eddie Fitzgerald. Anyone can use it for non-commercial purposes without asking, as long as the authorship is attached.



Friday, July 09, 2010

MORE ABOUT WALLY WOOD



Remember this picture (above)? I put it up a week ago to illustrate the point that Wally Wood certainly loved his Ikea furniture. I kinda like it too. Thanks to Ikea, anybody can have a 50s bachelor pad at a reasonable price. 

Anyway, I thought the picture above deserved a second look. It reminds me that the young and struggling Wood was probably pretty dependant on his magazine reference. Before he worked on Mad, Wood shared an office with realistic artists Frazetta and Williamson, and was under a lot of pressure to improve his realistic drawing quickly. 























For interior backgrounds Wood seemed to prefer reference that that emphasized perspective and the blocky nature of furniture. My guess is that he chose these because he was insecure about his use of perspective and found the clarity and simplicity of these mathematical pictures to be helpful. 


I like to think that somewhere along the line it dawned on him that the simple perspectives he was using were funny. Maybe he began to laugh at his own pictures. Maybe after a point he decided that competing with Williamson and Frazetta for realism was pointless, and he broke out into pure style. 




















You could argue that his handling of human characters evolved the same way. At first Wood relied heavily on magazine reference. The girl above strikes a fashion magazine pose when she points her gun.  Look at her legs and feet. That's an odd way to stand when you're supposed to be in the throws of murderous passion. 

Eventually Wood would transcend this too obvious use of reference, but a lot of people believe he did uniquely interesting work in this period, when he had a foot in both worlds, and was making a transition to something more stylized.  The reference anchored him, made his work more complex. The space patrol girl is funny in her model pose, but she's also dignified, confident, and iconic. Her contradictions make her a puzzle that we enjoy trying to solve. And it all takes place in a bizarre bachelor pad full of obsessively blocky shapes. 

A

Could this (above) have been the magazine ad that Wood referenced?   The legs are the same, so is the hair style...sort of.  The model's also off balance, just like the space girl in Wood's picture. 


Anyway, this is what I'm arguing here: that first out of necessity, then by choice, Wood thrust Pepsi Generation models into outer space to encounter hideous monsters.


Tuesday, July 06, 2010

WARD & BETTY KIMBALL


I was about to post something else when I discovered these pictures of the young Ward Kimball and his wife Betty on  Cartoon Brew.  I immediately put my own post aside, so I could put these up instead.  They're just too good to get anything less than the widest possible attention. 


As I said, the picture above is of animator Ward Kimball and his wife Betty.  Betty recently died at age 97. I don't know if I've ever seen a photo which so perfectly conveys young love.  The two seem so right for each other, so serene in each other's company.  If Eisenstadt or some other famous photographer had taken it, it would find its way onto the walls of a major museum.  Since it's a personal, family photo I don't know what its fate will be. 

























Above, a beautiful sketch, which also conveys the feeling the  two had for each other.  What a powerful medium pencil and paper is when it's in the right hands!
























Ward did this sketch (above) of Betty sleeping. Very nice! I wish I could have met her when she was alive!  I'm glad the two had each other.

Thanks to Amid for putting up the pictures I swiped.  You can see the whole set at Cartoon Brew, July 4th entry:



Sunday, July 04, 2010

IT'S JULY FOURTH!!!!!


This (above) is a short video I made a couple of years ago to express what I felt about the Fourth of July. I considered  remaking it, but after watching it again I concluded that I'm not likely to improve on it,  so here it is, in all its 2008 glory.



While I'm at it, I'll throw in this nifty opening title from HBO's John Adams series.



Last, but not least, here's (above) a brief excerpt from that series where John Adams publicly commits to the ideal of liberty. I always get misty-eyed over stuff like this.

Have a good Fourth everybody!