Traditional living rooms (like the blue room to the right) are meant to be fortresses against the world. They're a place of rest. The presumption is that you've had a hard day at work and just want to read the paper or watch TV. Not so the Ikea living room. Their living room is a place to work and think as well as rest. It's meant to be stimulating. That's the real revolution that's happening in architecture now, and no large company embodies that more than Ikea.