WHAT'S FASHIONABLE NOW?

 I came across a fascinating book in the library called "The Sartorialist." It consists of casual photos of fashion minded people, all encountered on the streets by wandering photographer Scott Schuman.

That's Schuman above. He used to work in fashion but left to record how ordinary consumers interpret what's offered in the stores. He sees it as the street talking back to the industry. Wow! What an interesting idea!

 This (above) is my favorite of all the pictures in the book because it emphasizes the timeless appeal of shape and cut above color and graphic design. The color's great though, no doubt about it.

 Vests are still in style for men.

Geez, the problem with all these designs is that they're meant for trim people with good physiques.

 It's their reward for all the time spent walking to nowhere on treadmills and eating tasteless salads.

Schuman also devotes time to what he calls "curvy" people, but many of the pictures fail to excite. Let's be honest. Fashion is a thin person's sport.

It does have one unexpected asset, though. It can look almost as good on old people as the young.

Who'da thunk that nature would take pity on you at an age when you're watching endless re-runs of "Murder, She Wrote?"

This woman isn't old but she has white hair which is taken to be a sign of age, but which can look great.

I like the colors she's wearing: green, purple and yellow with blue and white stripes used as a neutral to set it off. It's a color scheme discovered by David Hockney.

I used to think of neutrals as grey and brown but really, they're anything that most other colors look good on top of.

THE WINDY CITY

 Chicago's called "The Windy City" and I'm sure the name is justified. I wonder what it would be like to live there? Theory Corner investigates.

Well, I guess you'd have to keep the window shut.

It sounds like a great place for girl watching. 

Some men prefer flappable skirts...

...me...I prefer billowing.

But let us not underestimate flappable. Flappable even looks good on men. 

No doubt every generation had its own version.

Probably Chicagoans learn to walk against the wind from the time they're kids.

Even when they go to live in other places the walk stays with them.

Maybe the taste for flappable stays too. How could it not?



Here's (above) how Chicagoans mail a letter.

'Makes you want to go to Chicago, doesn't it?

HOW SMOKING HAS CHANGED

I don't believe in smoking...it's obviously bad for you...but I do believe in being honest about whatever benefits it does bestow.

Maybe I should say "used to bestow," because those benefits have largely disappeared now. I don't think new cigarettes are the same as the ones our grandparents smoked.

The new cigarettes produce a vague haze. Their smoke has no shape or character.

Older cigarettes, on the other hand,  produced a clinging anaconda capable of wrapping around the smoker's head.

The smoke was stringy and artistic. The cigarette produced evolving pictures all by itself,  even when the smoker wasn't trying.

I'm guessing that filters are the problem. In filtering out some of the tars and nicotine you filter out the giraffes and porpoises the tobacco wants to sculpt.

Losing the nicotine and keeping the strings must have been a daunting technical challenge for the cigarette industry. And how do you keep the flow of filtered smoke aggressive and energetic, the way smokers like?  How do you get the billowing that some smokers like?

But maybe I'm wrong. Maybe filters are innocent and it's the tobacco itself that's been tampered with. After all, that industry took a hard hit for producing second hand smoke. Maybe new strains were developed that deliberately produced diffuse smoke.

I don't know.

THE ORIGIN OF THE FASHION INDUSTRY

Who are these immaculately dressed women, and why are they dressed differently than everyone else? I think you'll find the answer interesting. Do you want to hear more? 

Well, fashion has been with us a long time but it only kicked into high gear and became a whole industry in fairly modern times, beginning maybe in France in the 1860s.  Before then dressmakers and fabric people would be invited to houses of the rich and plied their wares there. 

 Somewhere in the 1860s a dressmaker got the idea that the practice of waiting for the rich to call was fraught with uncertainty and a little advertising might help. 

Since direct advertising was considered low class the clothiers would pay models to wear the new fashions to status events like the races (as in the photo at the very top) and trans-Atlantic travel. The models would be discreet, taking care to speak only when spoken to and to refer questions to their sponsors.

Okay, now here's the interesting part. Over time the clothiers  realized that some models got a lot more attention than others so they began choosing their models carefully.  Employers started to select for charisma.  Not only that but they-tailor made the clothes and hairstyles to fit the model exactly.  I refer not only to accurate linear measurements but to something much more.

To maximize the model's impact the dress she wore was made specifically for her and no other.  Her skin and hair color, the unique way she liked to walk and sit, even her height, psychology, mannerisms and regional biases were taken into account. 

The effect when the model appeared in public was devastating. Viewers were awe-stricken. The girl appeared like a goddess. She was perfection itself. Not even the rich were used to such careful attention by a battery of experts.  Of course clients could expect to get only approximations of what the models wore but the powerful first impression had its effect.

Well, the fashion industry grew and grew and influenced art, theater, publishing, product design, retailing and the whole modernist enterprise. People who regard fashion as frivolous should consider what a boost it's been to the world economy and culture. 

Anyway, the industry no doubt inspired a great deal of idealism. Remember, this was the era of French Impressionism and of the gift of the Statue of Liberty to America. What silent screen star Gloria Swanson said about the early film industry no doubt applied to fashion as well. Early film people believed that cinema could change the world and usher in a new golden age. They believed the new emphasis on aesthetics and culture would end war and so, I believe, did the fashion people.

When World War One broke out one Parisian fashion house bundled up its dresses and smuggled their live models to America. The models were as important as the dresses because theirs was the art of the killer first impression.  Many of them braved the U-boats because they believed they were saving civilization. 

Well, fashion isn't my subject so I'll have to move on. What will stay with me though, is the idea of a new medium based on the impact of a powerful first impression. What an interesting thought!

  

THE MANNEQUIN STORY

ON A BIG NEW YORK DEPARTMENT STORE

INT. DEPARTMENT STORE WINDOW: ON THE MANNEQUINS INSIDE:

MILDRED: "Am I imagining it or is it getting even hotter in here?"

REGINALD: "Haw! Good old Mildred, always exaggerating."

NIGEL: "No, I feel it, too. My fingers are getting sticky."

GERTRUDE: "That's because you're made of wax. You should be plaster, like me.  We don't melt so easy.

Of course, we flake when it gets hot ...like...er, um...now."

NIGEL (VO): "It's almost Summer. Mornings get hot now. I don't think the store knows what's happening here."

GLADIOLA: "I'd give anything to ditch this fur coat."

IRIS: "The hands in the glove display are made of 100% wax. I figure we're okay as long as they hold out."

ON THE DISPLAY: THE GLOVED HANDS POINT RIGIDLY AT AN IMAGINARY POINT O.S.

THEN, WITHOUT WARNING, THE FINGERS GO LIMP.

ALL (VO): (A collective gasp)

DAISY: "Well, that's it then. We're screwed."

DAISY(VO): "Paul, you seem to be taking this calmly."

PAUL: "Why not?  there's no use in crying about what you can't change. Besides, I've always wondered what happens to creatures like us when the end comes."

PAUL (VO): "I guess I'm going to find out."

MILDRED (DEJECTED): "Yeah...find out."

DAISY: "Find out...."

BEHIND THE MANNEQUINS A DOOR SLIDES OPEN:

ART DIRECTOR: "What the heck!!??? What's going on here? Who's responsible for this!?????

ART DIRECTOR (VO) (TO HIS CREW): "Get those mannequins in a car fast!!! Turn the engine on! Crank the air conditioner all the way up!!!"

ON THE MANNEQUINS INSIDE THE VAN:

MILDRED: "Hey, we're in a van. Does anyone know how to drive it?"

REGINALD: "No, but if humans can do it, how hard could it be?"