The picture is by Philipe Halsman. Halsman took the classic, most seen pictures of dozens of Hollywood celebrities. He knew how to flatter the subject, how to distill the essence of what they want to project to the public, and get it on film. For comparison here's a picture of Marilyn taken by somebody else (below).
What a difference! The color picture is sultry, pure and simple. The black & white Halsman begins with sultry but adds innocent, feminine and makes Monroe look young. Boy, Halsman gave his clients their money's worth! Plain old sultry just wasn't good enough!
Here (above) is Halsman's Jimmy Durante. Compare it to the picture done by someone else, below. Again, a big difference! Halsman gets across the idea that Jimmy is an entertainer, that he has a big nose and that he's a nice guy. He looks old but it doesn't seem to matter. You find yourself thinking that it's amazing that he can project so much energy at his age.
Here (above) is the other guy's picture of Durante. The smile is forced and the impression you get is of that of an old man who's to be pitied for his age.
The lesson I draw from this is that planning means everything when you take a picture. You have to know what it is that you want to emphasize and, equally important, know what you want to de-emphasize. Of course Halsman is a genius and it never hurts to have a genius behind the lens.
I thought you might like to see some of the pictures Halsman took when he was young. In those days he was interested in making bold, expressionist statements. These are great pictures and if Halsman had never done anything else he'd still be worth remembering. The amazing thing is that he went on to even greater achievement with the celebrity portraits.