THEORY CORNER'S NEW LOOK (ALMOST)

Wow!!!! Thanks to the folks at Blogger we have new toys to play with! Here's a preview (above) of the new Theory Corner format. I'd intended use this only on the Weekend Edition, but it's so appealing and colorful, that I think I'll redo the whole blog like this. It's not finished yet, but it'll be up soon. What do you think!?

BTW: If you're curious to see what this new beta version of Blogger can do, try the link to it in the Settings>Basics tabs.

"THEORY CORNER WEEKEND EDITION" BANNER

Here it is, a tentative title banner for the Weekend Edition. Better click to enlarge. You can't get a feel for it when it's small.

SOME MORE INTERESTING FACES

Hepburn (above) of course.

Every teenager (above) thinks they look good with hair that oozes down over one sise of their forehead. You can't talk them out of it.

Willie Dixon (above) and his famous gold tooth.

A fascinating example (above) of a face that has different characteristics in each hemisphere. The head is robust above the cheeks, and flat and receding below the cheeks. Still nice to look at though.

An uncommonly slanted forehead and large nose (above), but they don't detract from her looks. It's amazing how many deviations from the ideal there are that still look good.

The comedian, Terry Thomas (above). The gap in the teeth works beautifully, and so does the upturned mustache, eyebrows and hairline. He wanted to be a dramatic actor but his head had different ideas.

Sammy Davis (above), the caricaturist's dream. Those grief lines on his forehead are terrific!

Dietrich: did the photographers create her or did she create them? What a sculptured look!


Wow! Many thanks to Katie for the link to these these heads! Click to enlarge.

http://www.flickr.com/photos/tamedblossom/sets/72157622826526302/

BLOGGER: MANY THANKS FOR FIXING MY ARCHIVE PROBLEM!

SECRETS OF ADVERTISING (PART 2): JOHN CAPLES

Since my last post put me on the subject of advertising, I thought I'd talk about the book that most influenced my thoughts about that subject. It was "They Laughed When I sat down" by John Caples. It's the same name as the famous ad (above). He influenced my ideas about animation and cartooning, and even influenced how I write this blog.

Caples bucked the system by advocating ads with lots of copy, where the readers learned something and were influenced by the personality of the writer. He respected the intelligence of his audience. Not only that but he believed that people respect ads that don't pretend to be something else. People actually like to be pitched to. I know I do.

Why? Because the world really is an interesting place, and a pitchman makes you realize how wonderful even the small details of life are. In that sense he's like a poet.

I think of Vince doing the ShamWow commercial (above). He made wiping up stains seem almost sacramental! For the price of a simple cloth you got to enjoy picking up all the spills you'll ever have to pick up for the rest of your life. What an incredible bargain! But the thing is, if it's going to work, the cloth really does have to be something special. An ordinary cloth won't do.

If I were a professional ad man I'd much rather sell soup and gum than cars or Viagra or pianos. That's because most people can afford to chew the best gum or eat the best canned soup. They can afford to try different brands and figure out what the best one is. They know you're right on the money when you talk about how great Campbell's Chicken Broth is. BUT...

...but you're not really selling the broth. You're selling the opening of the can, you're selling the wonder of pouring liquid and of fire igniting on a stove. You're even selling the feeling of a warm spoon in the mouth. In other words, you're a poet selling the joy of having senses and being alive. The product is just an excuse.

if you're hired to sell a product you believe in then you're free to explore the really deep essence of it and show what you've discovered to others. That's a wonderful thing.

BTW: which of the ads above do you think sold a lot of soup? It's a cheater question because the right answer in my opinion is neither. Can you guess what's wrong with both of these? The answer's on the comments page.

Also BTW: Vince recently got in a lot of trouble for beating up a prostitute who bit his tongue and wouldn't let go. The pictures are on Smoking Gun. They're pretty gruesome.

SECRETS OF ADVERTISING (PART 1)

I know what you're thinking: "Why did Eddie put up a picture of a homeless man to illustrate an article about advertising? The answer is that I didn't...nope, I didn't...because he may not be a homeless man. He could be an ad guy, in fact he could be one of the biggest ad guys, and he, or someone who looks just like him, could be the guy who came up with the famous "Where's the Beef?" campaign for Wendy's. Let me explain.

In the early 50s ad men looked like this (above). They sold soup, soap, and chicklets, cigarettes and cars. They were great at coming up with jingles.

By the end of the 50s advertising was really big business. Ad men worked in skyscrapers and had college degrees. A young executive who worked hard could hope to own a fancy house in the suburbs and even get...dare I say it...the (gasp!) key to the Executive Men's Room!!!!! They sold cereal, coffee, soda, shaving creme, beer, cigarettes, men's cologne, and cars.

Yes, those were heady days for young advertising men. But times were about to change.

Advertising, along with everything else in the 60s and after distorted and warped. The agencies still attracted bright people, but a lot of them weren't really comfortable with capitalism and selling things. You got the feeling they'd all have been happier making ads against consumption.

In this period expensive, heavily art-directed ads evolved. They were ads that didn't feel like ads. They were more like showpieces. It was hard to tell what they were advertising. Traditional products like gum and soap were given the short shrift. These advertisers were selling the social responsibility of their clients, along with drugs, and insurance plans.

The problem for these gentle, socially responsible agencies was that they still had to sell a certain amount of tooth paste and foot powder, and nobody working for them had a feeling for it. A crisis developed. What to do!????????

The answer was something utterly bizarre that nobody could have predicted.

The answer was this bedraggled man (above). It turns out that number of talented ad writers from the 5os and 60s were living like beach bums in shacks and trailers on surfer spots like Laguna and Hermossa Beach. They just sat around drinking beer and ogling girls, living the good life off the money they'd put away when they were younger. Maybe, thought the agencies, THEY could figure out how to sell the foot powder!

Pilgrimages were mounted, money was offered, but these salty old men were not easily wooed. Years of neglect, real and imagined, had left them bitter and eccentric. They demanded and got the freedom to work at home or in their favorite bars. They got motorcycles and escort girls and expensive hip replacements. Nothing was too much to ask for. They got all that, and we got "Got Milk?" and "Where's the Beef?"

BTW: I just learned that Mike Pataki, the voice of George Liquor, just died. That's horrible news. Mike was a one-of-kind genius, and the voice he did for GL was among the greatest voices ever done for a cartoon character. For more information see John K's blog and Cartoon Brew, links in the sidebar.

TWO HEROES: SCIPIO AFRICANUS AND EINSTEIN

Some people reading this have probably never heard of Scipio before, and I envy them because they have the pleasure of discovering a first rate human being awaiting them. Go to the library and get "Scipio Africanus: A Greater than Napoleon" by B. H. Liddal Hart.



Scipio was the young Roman general who defeated Hannibal and saved Rome from Carthage in the Second Punic War. According to Hart he never lost a battle, a record that even Napoleon couldn't match. Only Marlborough and Alexander could measure up to him, but Marlborough had material advantages and Alexander fought inferior generals. Scipio had to fight other geniuses like himself.

Poor Scipio. We have a good likeness of him (above) in the form of a surviving black marble bust, but the white eyes make him look like a zombie. If you can overlook that, then check out the face which is intelligent and and kind and fully human in the best sense of the word.

Roman historians Polybius (who I mistakenly identified as Procopius in another post) and Livy fall over themselves with praise for Scipio. When he was 17 or 18 he had his first leadership role when his father, who was a general, put him in charge of a reserve unit of cavalry and solemnly ordered him not to enter the fight without explicit orders. Scipio's dad expected to win and just wanted to give his son a glimpse of real battle.

Well, the enemy turned out to be much stronger than expected and the father was surrounded by hostiles bent on killing him. Never once did the father signal for help from Scipio. He was determined to die without bringing his son into it.

Seeing the situation the young Scipio ordered the cavalry to charge, but his men wouldn't do it. The odds against them were enormous, they had contrary orders, and Scipio was young and inexperienced. Scipio again shouted the order then with sword drawn charged down the hill alone. His men looked at each other in disbelief. Not knowing what to do they followed him and amazingly the enemy misunderstood it as a major cavalry attack and scattered. His father was saved.

Another time found Scipio, still a young officer, at the battle of Cannae...one of the ancient world's biggest battles and a massive defeat of the Romans by Hannibal. Surviving officers met at a farm house and talked about what to do. They all wanted to scatter to the four winds and offer their men and services  to foreign kings. All agreed to abandon Rome. Theirs was the only army that could have stopped Hannibal, and the fall of that city was now a certainty.




Into this came the young Scipio and friend who with swords drawn ordered their superiors back to Rome under pain of immediate death if they hesitated.

As the years went by Scipio took command and won battle after battle against brilliantly led Carthaginian forces. Scipio won by attacking Carthage itself, rather than the armies of that city in Italy. He won by pioneering aspects of modern strategy, and by persuading potential allies of his own heartfelt conviction that Rome was the greatest force for civilization in the ancient world...a thought in the minds of the gods.

Here (below) are a couple of YouTube videos showing Romans in battle. Not entirely relevant to this discussion, but cool all the same.

http://www.youtube.com/watch?v=ppNaeek_qCA&feature=related

http://www.youtube.com/watch?v=CzRnrV5ptgM



This post is already too long, but I can't resist mentioning another hero: Albert Einstein. What an imagination!

When he heard that the speed of light was a constant he became obsessed with understanding what made it a constant, what obstacle prevented travel at light speed, and what we could deduce about the universe from this. Reasoning backward from one bizarre but rock solid fact about light led him to deduce time relativity, energy/mass equivalence, and even other dimensions.

Is relativity true? Maybe not. The conclusions it leads to are so shocking that maybe it's easier to believe that the confirming experiments were flawed, but people who know more than I do say they were on the level, so I simply bow my head in admiration.